When I try to
find a great speaker, I opened the page of The
Most Popular Talks of All Time list on TED, and I watched five videos of those
twenty. Simon Sinek's How Great Leaders Inspire Action really impressed me. Not
only because what he said, but also the way he communicate with his audiences.
A brilliant storyteller like Sinek starts his speech with a group of questions
that people familiar with but hard to answer. Why is Apple so innovative? Year
after year, why Apple more innovative than all of his competitors? Why is it
that Martin Luther King led the Civil Rights Movement? And why is it that the
Wright Brothers invented aircraft? Why them rather than anybody else? The way
Sinek starts his speech makes people concentrated with what he will say. And in
the whole process, he keeps using evidences to prove his concept. Clear idea
and simple concept make people easy to follow. Honest attitude and passionate
speech let he built trust and share knowledge in the same time.
In Sinek’s speech, I cannot find any show off of speech skill or intentionally humor. What I find is an honest man sharing his knowledge in the simplest way. As an audience, what I feel is sincerity and connection. In his speech, I find out the best way to built trust and connection with audience is telling the story honestly, and using the passion to achieve that.
Golden Circle is the basic concept of Sinek’s lecture, which explained in the biology of human decision-making. “Why” is the core of golden circle, “How” is the second and “What” is the outermost. Sinek explained Apple, Martin Luther King and Wright Brothers’ success because they all start with “Why”. Money is not the reason that is the outcome. “Why” is the key of success. Sinek said “People don't buy what you do; people buy why you do it.” What we believe is more important than what we do in the beginning. Telling people what you believe, and if that is what they believe they will feel a connection, and then they will have interest to know what you do. Sinek also said, “If you hire people just because they can do a job, they'll work for your money. But if you hire people who believe what you believe, they'll work for you with blood and sweat and tears.”
Sinek’s speech inspired me in so many ways. Especially the content of his speech makes me think deeply about why I need to found a company and how it will be. Why it matters is the first question I need to consider.
In Sinek’s speech, I cannot find any show off of speech skill or intentionally humor. What I find is an honest man sharing his knowledge in the simplest way. As an audience, what I feel is sincerity and connection. In his speech, I find out the best way to built trust and connection with audience is telling the story honestly, and using the passion to achieve that.
Golden Circle is the basic concept of Sinek’s lecture, which explained in the biology of human decision-making. “Why” is the core of golden circle, “How” is the second and “What” is the outermost. Sinek explained Apple, Martin Luther King and Wright Brothers’ success because they all start with “Why”. Money is not the reason that is the outcome. “Why” is the key of success. Sinek said “People don't buy what you do; people buy why you do it.” What we believe is more important than what we do in the beginning. Telling people what you believe, and if that is what they believe they will feel a connection, and then they will have interest to know what you do. Sinek also said, “If you hire people just because they can do a job, they'll work for your money. But if you hire people who believe what you believe, they'll work for you with blood and sweat and tears.”
Sinek’s speech inspired me in so many ways. Especially the content of his speech makes me think deeply about why I need to found a company and how it will be. Why it matters is the first question I need to consider.
