Nowadays, audience's eyes always been attracted by some actresses' fancy shape in some film festivals. All kinds of medias like to use the glamorous red carpet to be theirs headline, while how many people know the secret to making a film festival successful?
There are many strategies to make that happen.
The first and the most easiest way is to form an alliance with other professional organization. Within the alliance, members could share their own advantage resources including film resources, finance resources, media resources and insider networking in the industry.
Moreover, the film festival has to have its clear-cut identity. People will notice that the biggest three film festivals in Europ all have their distinguishing feature. Venice International Film Festival regards art and pioneering films; Cannes International Film Festival focus on the combination of business and art; Berlin International Film Festival pay close attention to politic and society. For a successful film festival, it has to have its unique feature, and then film producers could combine the film's feature with the film festival's advantages.
The other important element is the structure of joint hosts. Every big film festival have a very complicated structure of joint organizers. Generally, it including organizer and organizations; clients and the honored guest; board of directors and sponsors. Each of them plays an important role. The organizers include planner, event manager, director etc. They will use their connection to get more foreign films. Clients and the honored guests are the status symbol of a film festival. Sponsors for commercial or charity purposes will provide the financial resources, in cash or in-kind, for the film festival. If a film festival could get a sponsor from some big international companies it will prove the film festival's influence.
Reference
Alex Fischer. Conceptualising Basic Film Festival Operation: An Open system Paradigm[D]. 2009.
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